Customer and sales data was fragmented across legacy systems, forcing sales teams to manually sift through reports, spreadsheets and notes to prepare for meetings. This slowed response times, reduced productivity and limited data-driven engagement.
Built a unified, scalable data platform to consolidate customer and sales data across systems and eliminate operational silos. Integrated AI-powered analytics directly into the CRM environment through a natural-language sales copilot, enabling sellers to access real-time customer insights using simple voice or text queries. Automated data pipelines and real-time analytics replaced manual data preparation, enabling instant access to relevant insights via Microsoft Fabric and Azure AI.